You made the investment in deploying Digital Signage Displays to communicate with your members, customers and clients – excellent decision. But now comes the hard part; who is going to create the content, who is going to manage it, and what are you going to do to keep it fresh and relevant?
Flat lifeless content that looks like it was created with random clipart or images pulled from the internet can simply send the wrong message and quickly render your investment useless. Stale and orphaned messages can confuse and frustrate the target audience, or worse yet, question their faith in your institution – nobody needs that.
Sure, there are services that sell content, or maybe provide you with some basic templates to make your own, but it’s still up to you to develop a compelling message, and then manage it. Let’s face it, perception becomes reality, and if your message is stale, dull or irrelevant, guess what, everyone will take notice.
Developing and managing your own content is difficult and risky. Are you up to date with compliance standards and disclosures? Do you have the creative skills to make the message captivating? Does it fit with your strategic plan? Are you communicating what people want or are you bombarding them with information overload? Are they going to effectively use the information or are they going to consider it noise? Does it match your product offerings? Do you have the staff to actively manage it? What happens when they are sick, on vacation or leave – did you plan for that?
You want to focus on meeting their financial needs and goals, and not stress about creating and managing digital your content. You want the displays to be “working for you” and not the other way around. In fact, you don’t even want to know how they work, you just expect them to enhance your image, deliver your message while bringing value and purpose to your investment.
We have the expertise in creating professional quality video and graphic content that gets attention and results. Best of all, we can deliver Starter Packs of content that are branded specifically to your institution, so you can be up and running in no time. Our “Holiday Pack” has all the Federal holidays and a few other ones that deserve special mention. The “Deposit Pack” showcases your deposit products and services, and the “Loan Pack” is there to promote lending activity, and a “Fun Facts” or a “Did You Know” series to entertain while they wait. We can even create other customized content for special events like festivals, annual meetings, social mixers, educational seminars or promotional videos about your institution can be made, all you have to do is ask. If you can imagine it, we can deliver it.
We know there needs to be a balance between marketing and ambiance, else it just becomes noise. People need to know about your products and services, but they don’t want to be bombarded with information overload. We believe in creating a visually pleasing environment where they feel welcome, informed, and can enjoy their surroundings. We believe the information and ambiance created with the digital displays should match the feel and service goals of your institution.
Our platform eliminates the anxiety of content creation, delivery, scheduling and management so you can focus on what you do best, and everyone will thank you for that.
