Concept & strategy

There is no denying that print communications have proven their worth in the past. Printed communications have evolved for years, and today, digital signage is a part of the evolution to push past the traditional limitations and truly engage with customers. With cloud based solutions offering unparalleled capabilities, the benefits are becoming hard to resist.

With the content and design of static posters being fixed, they can only show a single advertisement per location, meaning that only one message can be communicated to consumers within your high footfall areas. With posters being physical items, there is also no flexibility to easily change the content on demand or quickly react to your consumers.
On the other hand, you have the digital signage solution. In just a few clicks, new content can be displayed on your instore screens across multiple locations around the world. This means you can instantly and effortlessly update your campaign materials at whatever time, day or date you wish and have content based on location, demographics or any other business drivers.

The emergence of highly energy efficient HD and 4K digital screen quality strengthens the case for digital signage. Not only do digital screens provide a more vivid and vibrant depth of color, but they also enable the ability to now play videos and other animated screen content. This has become a marketer’s dream as it opens up a whole new world of instant, meaningful and customized communication.